According to Smashing Magazine , "usability and utility, not the visual design, determine the success or failure of a web site ." If the user can not find what he's looking for on a web site, in seconds, he leaves the site. If there's nothing that he can do on a page, in seconds, he leaves the page. Therefore, the user must be able to see in a short time what he is looking for on a web site. On the landing page, immediately, the user must be able to see what he needs. Therefore further, the web site must be clear of its main purpose. A message should catch the user's interest in order to make him stay longer or read further. The landing page plays a crucial purpose. What makes a user click on a link should be the same message that he must see on the landing page. National Geographic's tag line is " live curious ." Similarly, users of the Net surf curiously. If a user knows that the web site is going to satisfy his curiosity, answer some questi...