Web Design Review: Sonic Vitamins Dot Com

Here's another website I found with a good design. I don't usually like black and grey because I find them morbid and boring; but if used properly like what the designers did for SonicVitamins.com, they could be very attractive and effective. This design is simple yet not boring because how the designers put life to it by applying a good combination of colors and how they are positioned to one another. The black background creates drama. The grey background is hardly noticeable.

Designing a web is not easy for me. That's why I admire good graphic designers with amazing creativity. Their ideas are boundless. They are gifted.


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Web Design Review: Razor Scooters Central

Razor Scooters Central (razorscooterscentral.com).

This site is simple and minimalist yet effective. It is very straight-forward. What you see is what you get. You really don't have to think about anything else. Just by looking at the site, without scrolling down, you'd know that:
  1. It's about scooters. The name says so. The images say it so.
  2. It's an online store because it says so. Likewise, the images of the types of credit card honored tells you outright that you have to buy the scooters and that it accepts payment using those cards only.
  3. It's complete because you'd know what you have to know. You didn't have to read much but it has enough.
  4. It leads you to make an action. The three buttons on the right have large fonts that clearly tells you that there are three types of scooters. The image adds creativity in order not to make it look boring. These rectangular buttons make the users to click a choice.
  5. What you see is what you get. Clicking on a type of scooters gives a visual of the scooters and the price. If the user wants to buy one, he simply clicks and checks out.

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Principles of Effective Web Design

According to Smashing Magazine, "usability and utility, not the visual design, determine the success or failure of a web site." If the user can not find what he's looking for on a web site, in seconds, he leaves the site. If there's nothing that he can do on a page, in seconds, he leaves the page. Therefore, the user must be able to see in a short time what he is looking for on a web site. On the landing page, immediately, the user must be able to see what he needs.

Therefore further, the web site must be clear of its main purpose. A message should catch the user's interest in order to make him stay longer or read further. The landing page plays a crucial purpose. What makes a user click on a link should be the same message that he must see on the landing page.

National Geographic's tag line is "live curious." Similarly, users of the Net surf curiously. If a user knows that the web site is going to satisfy his curiosity, answer some questiions in mind, or bring new knowledge, then the site becomes useful for him. You can predict that his next move is either to bookmark the page or share it.

Here are some basic principles of effective web design.

  1. Be direct to the point. Present your message clearly.
  2. Show what you've got quickly. Don't go around the bush. Don't abuse the use of the clicks and scripts. Users are impatient. Don't waste their time.
  3. WYSIWYG. What you see is what you get. Do not mislead the user. It's like being honest.
  4. KIS. When you write, keep it simple. Avoid being poetic and technical. Write short paragraphs. If one word is enough, use it.
  5. Organize your contents well. Do not clutter the texts and images leaving little room for white space. (The white space does not have to be white. :) Users read top down. Follow that direction.
  6. Make things functionally common. Give what is familiar to the user. Although sometimes, you may want to reinvent, do not do it radically. For instance, the search box is usually on top, then put it on top.
  7. Use easy-to-read fonts and be consistent. One type of font is enough; three to the max. Don't be excited about using many types of fonts.
  8. Stick with your color theme. Apply your colors consistently. Three colors are enough. Be simple without being boring. Be creative but use colors appropriately.

You may read the full article on the 10 Principles of Effective Web Design at Smashing Magazine.


web design plus more

spread my flyer
I call my web design services Web Design Plus because  not only that I design your web site, I also do the following.

    • photography
    • Flash design
    • web site maintenance
    • copy writing
    • training or tutorial
    • internet marketing
    • Web 2.0 (blogs, social media)
    • Google Analytics
    • domain name and web hosting
My services do not end at the design. I give other options to move your web site further like enrolling it with Google Analytics so that you'd have an idea how your web site is performing on the Internet. Teach you how to advertise or promote your site to increase its SEO (search engine optimization). Plus, if you want to increase your income, how to put ads on your site and join affiliate sites.